edynamic - Enabling Marketers to Create an Omni-Channel Digital Presence
As channels, devices and means to reach today’s tech savvy and knowledgeable customer continues to grow, the consumer’s attention span continues to get short. With customers flipping between channels, the consumer journey has become hard to predict. Today, the customer journey is far more complex; thus it becomes necessary for an omni-channel marketing strategy to keep up with the digital trends in customer’s journey. The trend today is Digital Transformation, which is the integration of digital marketing activities and technologies into wider marketing and business activities to create a digital business. “Devising marketing plans and campaigns should always start with understanding customers’ ever changing needs and behaviour; as smartphone platform will continue to be overwhelmingly popular for activities such as social media, messaging, news and the like. However, mobile conversion rates will continue to remain low as major purchases happen on larger screens like desktops, laptops and tablets after significant consideration and review. So we need to think about strategies to engage the multichannel majority, not just smartphone adoption,” opines the founder and CEO of edynamic, Rahul Khosla.
edynamic is a global digital marketing and technology agency.
It was started in 2004, with the focus on omni-channel technology for marketers. Today, edynamic has evolved to focus on improving customer experience for some of the most well-known brands in the world. Rahul Khosla delineates, “We bring marketing technology, marketing strategy, data and experience to drive engaging outcomes.”
With one of the offices in Bangalore, edynamic extends their services to marketing automation and enablement and digital analytics wherein they enable marketers with building single views of their customers and then creating relevant customer engagement through content and experience across channels and devices. The edynamic team helps clients with demand generation, creating personalized corporate websites, creating mobile apps, transforming current marketing operations into enhanced and efficient operations processes.
In the area of social marketing, edynamic exerts its competency in strategy and roadmap layout, integration with marketing on offline and other digital channel as well as generation of creative content, design, apps and content marketing for social media. These are only a few from among a wide array of digital marketing services.
edynamic has also been a global Sitecore partner since 2003 and has successfully delivered over 200 Sitecore solutions. From multi-site and multi-lingual implementations to being one of the pioneers of Sitecore’s digital marketing suite programming, from large public websites to customer portals, from setting up and running global website operations on Sitecore to niche, promotional microsites, e-dynamic has delivered high quality on Sitecore projects of scale, skill and complexity. Rahul Khosla proudly boasts, “We have helped more than 20 Fortune 500 companies with successful implementation of Sitecore based digital marketing technology solutions.”
“With the recognition from analyst firms such a Forrester, edynamic has created a unique identity in marketing technology and digital CX realms. edynamic is currently working on path to practice data-driven, contextual marketing where data from IOT, marketing technologies, apps and offline will come together, and experiences will be driven across all channels and devices. This contextual engine will truly engage the customer wherever they are”, says Rahul Khosla.
edynamic extends their services to marketing automation and enablement and digital analytics wherein they enable marketers with building single views of their customers and then creating relevant customer engagement through content and experience across channels and devices
edynamic has also been a global Sitecore partner since 2003 and has successfully delivered over 200 Sitecore solutions. From multi-site and multi-lingual implementations to being one of the pioneers of Sitecore’s digital marketing suite programming, from large public websites to customer portals, from setting up and running global website operations on Sitecore to niche, promotional microsites, e-dynamic has delivered high quality on Sitecore projects of scale, skill and complexity. Rahul Khosla proudly boasts, “We have helped more than 20 Fortune 500 companies with successful implementation of Sitecore based digital marketing technology solutions.”
“With the recognition from analyst firms such a Forrester, edynamic has created a unique identity in marketing technology and digital CX realms. edynamic is currently working on path to practice data-driven, contextual marketing where data from IOT, marketing technologies, apps and offline will come together, and experiences will be driven across all channels and devices. This contextual engine will truly engage the customer wherever they are”, says Rahul Khosla.
