iQuanti - Redefining Digital Marketing through Innovation
The internet access bolstered by mobile technology has provided businesses and market leaders with ample opportunities in terms of reach and market infiltration. Realizing the benefits of this rising technology, marketing leaders are estimated to spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing by 2019. However, it is often seen that digital marketing firms lack in-depth understanding of the business challenges as well as client's resource structure. Hence, solutions designed are unable to address the critical business problems as well as resources left under utilization.Digital Marketing firm iQuanti, headquartered in the US with a significant operational base in India, leverages on its understanding of customer marketing data. This enables the firm to deliver high performance digital marketing results. The CEO of iQuanti, Sastry Rachakonda says, “For over eight years, we have had a 100 percent client retention and been delivering measurable results through data-driven insights to a wide range of industries which include financial services, insurance, digital media, retail, travel and hospitality and others across experience optimization and technology support, demand generation and analytics and strategy”. iQuanti’s approach is further boosted by their proprietary tools and products that address the digital marketing issues clients often encounter and meet business objectives.
With the aim to drive natural traffic and improve SEO ranking, iQuanti has developed ALPS, a search management tool which is a single scoring system capable of solving common SEO data challenges. Complementing ALPS is the tool QSM that drives paid traffic to improve search ad quality by tackling Ad Relevancy, Landing Page Relevancy and Click Through Rate.
Clients are benefitted by iFuturist, a trend prediction tool that works on keywords, content and timing. It uses advanced algorithms and data mining techniques that allows creating content ideas and project traffic. With the aim to accelerate visit conversion rate, iQuanti has developed Hypothesis driven MVT (HMVT) framework to methodically test & optimize webpages. This platform allows teams to respond to market feedback within a short duration and work towards converting visits to leads. iQuanti’s IVDYO built on statistical methods and model based approach manages video inventory and distribution into several video and social destinations. Clients can leverage the tool’s capability to test recommendation impact before they are implemented thus saving time & cost.
iQuanti is uniquely positioned at the intersection of technology, marketing and analytics. The CEO delineates, “Our approach and proprietary tools have helped make digital marketing more scientific and data driven. This in turn, has helped to add greater breadth and depth to the solutions we offer to our clients.” iQuanti is an agile and flexible company that thrives on customer satisfaction. A proven model of deploying the right mix of senior experts, supported by execution teams in the US enables iQuanti to deliver top value and ROI for clients. Envisioning the future, the CEO concludes, “We see ourselves as the leader in the digital marketing space and transforming the landscape through leveraging data effectively with our proprietary tools and products. We will continue to bridge the gap between business and technology for being the digital arm for companies looking to expand in the digital space.”
iQuanti’s approach is further boosted by their proprietary tools and products that address the digital marketing issues clients often encounter and meet business objectives
iQuanti is uniquely positioned at the intersection of technology, marketing and analytics. The CEO delineates, “Our approach and proprietary tools have helped make digital marketing more scientific and data driven. This in turn, has helped to add greater breadth and depth to the solutions we offer to our clients.” iQuanti is an agile and flexible company that thrives on customer satisfaction. A proven model of deploying the right mix of senior experts, supported by execution teams in the US enables iQuanti to deliver top value and ROI for clients. Envisioning the future, the CEO concludes, “We see ourselves as the leader in the digital marketing space and transforming the landscape through leveraging data effectively with our proprietary tools and products. We will continue to bridge the gap between business and technology for being the digital arm for companies looking to expand in the digital space.”
